Z:gnu-www-ja-why-call-it-the-swindle--259b32-Those who make a product or ca/en

Those who make a product or carry out a business practice typically choose a name for it before we even know it exists. If their temporal precedence obligated us to use their name, they would have an additional automatic advantage, on top of their money, their media influence and their technological position. We would have to fight them with our mouths tied behind our backs.