Z:gnu-www-ja-wipo-PublicAwarenessOfCopyright-2002--4ab483-What goes down well today with/en

What goes down well today with general audiences are terms like &lsquo;culture&rsquo;, &lsquo;creativity&rsquo;, &lsquo;information&rsquo;, &lsquo;entertainment&rsquo;, &lsquo;cultural diversity&rsquo;, &lsquo;cultural heritage&rsquo;, &lsquo;reward for creativity&rsquo;, &lsquo;cultural enrichment&rsquo;. And when we talk to youngsters, terms like &lsquo;fun&rsquo;, &lsquo;hip&rsquo;, and &lsquo;cool&rsquo; will find an echo. We must find the right slogans too. At WIPO we coined a slogan for a Geneva cultural festival that we sponsored which went &ldquo;Soutenons les artistes et respectons leurs creations.&rdquo;