Z:gnu-www-ja-compromise--d05cb3-Dale Carnegie's classic self-h/en

Dale Carnegie's classic self-help book, How to Win Friends and Influence People, advises that the most effective way to persuade someone to do something is to present arguments that appeal to his values. There are ways we can appeal to the consumer values typical in our society. For instance, free software obtained gratis can save the user money. Many free programs are convenient and reliable, too. Citing those practical benefits has succeeded in persuading many users to adopt various free programs, some of which are now quite successful.