Z:gnu-www-ja-why-call-it-the-swindle--0d5281-Companies choose names for pro/en

Companies choose names for products as part of a marketing plan. They choose names they think people will be likely to repeat, then invest millions of dollars in marketing campaigns to make people repeat and think about those names. Usually these marketing campaigns are intended to convince people to admire the products based on their superficial attractions and overlook the harm they do.