Z:gnu-www-ja-wipo-PublicAwarenessOfCopyright-2002--e99306-First the message. For it to/en

First the message. For it to go over well, I recommend downplaying the reference to &lsquo;rights&rsquo;. the term itself is perfectly acceptable, but in daily usage, it has a negative connotation of rights without corresponding obligations and has a [sic] &lsquo;us&rsquo; against &lsquo;them&rsquo; implication. This won't do, therefore, as we want to win the public and consumer to our side. Unfortunately, we cannot turn the clock back and find a new term in place of &lsquo;copyright&rsquo; but we can at least down-play the term &lsquo;rights&rsquo;. The WIPO Performance and the Phonograms Treaty (WPPT) is about the protection of performers and phonogram producers. The word &lsquo;right&rsquo; is happily missing in their titles. And we should take out cure from them.